Skip to Content
Whether you want to pump up the jams or pump up the volume, the Roland TR-909 has always been there at the ready. Roland’s iconic gray and white drum machine graces recordings across myriad genres—from techno and pop to industrial and R&B. This year, to celebrate September 9th, we called upon a group of powerhouse DJs, musicians, and producers to show us how they party like it’s 909.
Each artist created a custom suite of grooves tailored to their unique creative style. Check out this series to hear how each participant approaches the legendary beat-making buddy and learn more about why they think the TR-909 is such a one-of-a-kind musical tool.

It's mandatory to have a TB-303 and a TR-909 in the studio. You’ve created a virtual version of the two so that I can always carry them with me.

You may have first encountered Sir Bob, the visionary behind The Bloody Beetroots, in his Roland Cloud Artist Spotlight. Or maybe you were on a dancefloor or under a festival tent. Whatever the context, the Italian producer is sure to have left an impression. With his enigmatic masks and high-energy collaborations with everyone from Steve Aoki to Paul McCartney, Sir Bob has left quite an imprint on electronic music. Always on the move creatively, The Bloody Beetroots' release is "Zoning," a collaboration with ZHU, another artist who prefers to work behind a wall of anonymity.
In his quote above, Sir Bob tells us how essential the TR-909 is to him. His Roland TR-909 grooves illustrate exactly why The Bloody Beetroots continues to expand its roots on the worldwide stage. 




Photos Courtesy of the Artist